Cannes Lions
RESET, Santa Monica / CALVIN KLEIN / 2014
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The waiflike beauty of Rooney Mara is the perfect centerpiece of this black-and-white commercial for Calvin Klein's new fragrance, Downtown. The commercial stars Ms. Mara as a Hollywood starlet with a very human side -- a sense of empathy and delight -- something that hasn't, we assume, been washed away by fame and fortune.
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