Working with Elle’s fashion stylists we created Downtown Muse, a six page print and interactive tablet advertorial that positioned the Note II alongside the season’s hottest looks while highlighting the easy clip function.

To extend the program online we teamed up with Polyvore, a platform that allows users to clip, create and share fashion boards socially. We encouraged users to demo the easy clip function by having them create their own Samsung inspired style boards for a chance to win a Galaxy Note II.

Using the Note II frame as their canvas, users were able to draw inspiration from Elle’s Downtown Muse advertorial shots as well as thousands of Polyvore images.

In addition to promoting the contests through Elle’s advertorial, we ran promotional media on Polyvore’s network, social platforms and enlisted their top bloggers to post their own Note II fashion boards via various social platforms.

Samsung had truly set a trend!

Over 16 thousand Samsung inspired boards were created with daily entries averaging 32% over Polyvores daily average.

The engagement was such that users went beyond just creating, they browsed, shared, liked, and commented each other’s work– creating a rewarding community of support and recognition.

The boards were viewed over 9 million times with over 238 thousand interactions and 16 thousand shares recorded across various social platforms.

The results allowed Samsung to integrate the Note II’s easy clip as a must-have fashion tool by providing fashion enthusiasts a platform to unleash their creativity.