Cannes Lions
WHY, Santiago / SAMSUNG / 2015
Overview
Entries
Credits
Description
We need to launch the Samsung Gear S in Chile. But the people does not know the benefits of use a watch as a phone and all the other features. So with this billboard they can experience the benefits of it by holding a phone in there hand talking to a person on the billboard who represent the freedom of the Gear S.
Execution
First we implemented this billboard for 1 day, registered and amplify it on Youtube.
Outcome
Stock online sold out.
+2.000.000 views on Youtube.
1.000 subscriptions.
Increment of the awareness of the product.
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12 items