Cannes Lions

#KEEPONMOVING

WHY, Santiago / SAMSUNG / 2015

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Overview

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Credits

Overview

Description

We need to launch the Samsung Gear S in Chile. But the people does not know the benefits of use a watch as a phone and all the other features. So with this billboard they can experience the benefits of it by holding a phone in there hand talking to a person on the billboard who represent the freedom of the Gear S.

Execution

First we implemented this billboard for 1 day, registered and amplify it on Youtube.

Outcome

Stock online sold out.

+2.000.000 views on Youtube.

1.000 subscriptions.

Increment of the awareness of the product.

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