Cannes Lions

#DRAWATWEET

CIRCUS DF, Mexico City / TURNER / 2013

Case Film
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

Problem

Boomerang is one of teen´s favorite channels in over 30 countries.

But in Twitter it had a problem: no one read their tweets. Few followers and zero interaction.

Solution

If reading bores teens, Let´s invent a totally new way to use Twitter.

#DRAWaTWEET, the first app to Tweet by drawing.

Anyone can draw and share a draw with their followers.

Results

Boomerang´s followers increased 10 fold.

TT in Argentina, Mexico and in numerous countries throughout the region.

More than 10 million impressions.

Made news in blogs and digital media from France to Saudi Arabia.

Execution

It was the first time users could draw tweets into their own timeline, a never seen before execution.

Teenagers don´t read much, so they are more likely to communicate by images, and that was the secret of the success of this idea.

Outcome

Boomerang´s followers increased 10 fold.

TT in Argentina, Mexico and in numerous countries throughout the region.

More than 10 million impressions.

Made news in blogs and digital media from France to Saudi Arabia.

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