“Dream Transplant”?A project highlighting the idea that the recipient is actually keeping alive the dream of the donor.

We took the story of a teenage girl named Namwhan, she suffered from a fatal accident and died from brain-death. Her mother decided to donate her organs which of course means Namwhan's life must come to an end. While she still has dreams, things she wanted to do before she died. Her dream was to dance cover at Korea.

And for her to come back to life again. We invite the people who have had their organ transplant that are willing to help continue Namwhan's dream. Which is Aunty Noknoi who got kidney transplant. Aunty Noknoi had to practice dancing all day in spite that she had never danced before. She wants to pursue Namwhan's dream as a gratitude for her organ.

We start by contacting the relatives who donate organs and ask is there a dream that has not been done of the deceased. Then we met the story of Namwhan who wants to dance cover in Korea.

Then we contacted the organ recipient who was willing to volunteer to fulfill this dream, which is Aunty Noknoi who received kidney transplant and would like to give back to donor as much as she can.

Aunty started rehearsing with the band for 2 weeks before going to dance in Hongdae, South Korea.

On February 14, 2018, it was the time for Aunty Noknoi to fulfill the donor's dream with love on the day of love.

- Published in social media and spot TVC.

 • Tier 1: Media Outputs - coverage depth (quality/quantity), tone and message delivery, purchase intent (survey)? 

• Tier 2: Target Audience Outcomes - measurable changes in awareness, comprehension, perceptions/attitudes/opinions, and target behaviors/actions/responses achieved? 

• Tier 3: Business Outcomes – campaign's measurable effect on sales/revenues/profits, market share, stock valuation, brand equity, reputation scores and other traditional marketing and business metrics

- There were more than 1.1 million social network visits, being presented as a prime time scooter on the main Thai television news channel.

(1.1 M Views?8,800 Like?1,700 shares in 2 weeks)

- People in society have a new perception of organ donation, a sense of helping and donating organ is giving back the life of the deceased. It also helps people in the society to express their intention to donate organs. Organ donation has increased 42 % from last year.