Cannes Lions

Let Them See Love Again

CHOOJAI AND FRIENDS, Bangkok / THAI REDCROSS ORGAN DONATION CENTRE,CHAROENPOKPHAND GROUP,TRUECORP.PUBLIC CO.LTD / 2018

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Currently there are many people on the eye donation waiting list.

The Eye Center of the Thai Red Cross wants to raise awareness to have more donations and importantly for relatives to decide to donate their loved ones’ eyes faster.

Our strategy was to make people understand the feelings of those who have vision problems.

We interviewed seven patients with corneal disabilities. If you have another chance of seeing again what do you want to see? They want to see their love ones, like seeing their nephew in a wedding dress, see their family members getting a degree, to see their best friend, etc. And when the things they want to see are right front of them, they couldn’t see! The only way to help them is by donation. The more the donation the more we can help these people because the chances of seeing for them is gradually decreasing.

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2018, THAI REDCROSS ORGAN DONATION CENTRE,CHAROENPOKPHAND GROUP,TRUECORP.PUBLIC CO.LTD

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