Cannes Lions

DRIVE RESPONSIBLY

DRAFTFCB CARACAS, Caracas / MITSUBISHI / 2013

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To encourage people to drive responsibly without texting while driving, we create a link that invites you to drive a Mitsubishi Lancer, and you just have to write "right" or "left" to handle. The idea is that whenever you hit or you crash on the road because you are typing on the keyboard. And it really show that you can not text while driving a vehicle.

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