Dubai Lynx
LEO BURNETT, Riyadh / MC DONALD'S / 2017
Overview
Entries
Credits
Background
Drive Thru sales have become stagnant across all McDonald's branches and a drop in customer behavioral shift was the result. The brief was to create an initiative to regain market share, keeping in mind the brand purpose “Simple Easy Enjoyment”. The objective was to change the perceptions that drive through could be convenient and fun at the same time.
Execution
The campaign was launched for a few days and only on Instagram.
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