Cannes Lions

DRUGS AWARENESS

TALENT, Sao Paulo / PARTNERSHIP AGAINST DRUGS / 2012

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Christmas eve. The whole family is gathered.Suddenly, a look-alike of one the men comes into the living room. It’s a destroyed version of the man, hair disheveled, drugged. He takes the ‘clean’ version and throws him violently out of the room. As soon as he does this, he sits in the same spot of the ‘clean’ version and demands his present, completely disturbed.Sign off: “Crack, It’s this fast.”

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