Cannes Lions

ANTI-DRUGS CAMPAIGN

age. comunicacoes, Sao Paulo / PARTNERSHIP AGAINST DRUGS / 2001

Awards:

2 Shortlisted Cannes Lions
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Overview

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OVERVIEW

Description

Anti-drug campaigns usually talk about the effects drug consumption causes but rarely manage to create the effects of it. With this in mind, we created this campaign showing the effects of drugs through a virtul test-drive in which the mouse cursor serves as a preview of what can happen if you really experiment with drugs. In this piece we see a line of cocaine which attracts the attention of the user. As soon as the mouse passes over the banner, it is transported to the tip of the line of cocaine and then proceeds to sniff it all up. Then the mouse cursor begins to feel the effect of the drug: its starts tempbling in a mixture of euphoria and abandon. (In addition to this piece, two others from this campaign are in this festival, "Heroin" and "Joint".)

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