Cannes Lions

ANTI-DRUG CAMPAIGN

age. comunicacoes, Sao Paulo / PARTNERSHIP AGAINST DRUGS / 2001

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Anti-drug campaigns usually talk about the effects drug consumption causes but rarely manage to create the effects of it. With this in mind, we created this campaign showing the effects of drugs through a virtual test-drive in which the mouse cursor serves as a preveiw of what can happen if you really experiment with drugs.

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2 Cannes Lions Awards
#jointheherd

GREY LONDON, London

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2016, WILDAID

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