Brief:Verizon DSL partnered with Yahoo! to help users navigate the Web and offer Verizon DSL customers more products and services than just the “pipe”. The brief was to acquire new subscribers in households with children who ask their parents for faster internet connections.

Solution:The agency used the recent launch of Yahoo! Music Unlimitied to demonstrate the advantages of a faster Verizon DSL connection. In addition, users were offered three months free trial of Yahoo! Music Unlimited.

Results:Our results showed the YMU campaign performed significantly better over comparable initiatives.