Cannes Lions
DULUX TIMBERTONE PAINT
BBDO MALAYSIA, Kuala Lumpur / ICI / 2007
Overview
Entries
Credits
Overview
Execution
Wet paint signs were placed on trees to demonstrate Dulux Timbertone's proprietary natural wood finish.
Outcome
A significant 17% increase in sales in the following quarter. This idea is now being implemented in more locations.
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