The Flamengo jersey was outfitted with a simple, battery-powered device. With a Duracell battery fixed on the sleeve, it made the World Title star on the jersey literally shine.On November 17th 2011, more than 30,000 Flamengo fans packed the stadium and watched as the whole team entered the pitch wearing the special edition jerseys. And almost a million spectators watched the match on Brazil’s biggest sports channel.

- More than 30,000 Flamengo fans packed the stadium and experienced the project. - Almost a million spectators watched the match live on Brazil’s biggest sports channel.- The stunt was so successful it went beyond just the sports media, making headlines in major news broadcasts across the country, newspaper and online media.