Cannes Lions

DOWNY FABRIC CONDITIONER

CAMPAIGNS & GREY, Makati City / PROCTER & GAMBLE / 2010

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Overview

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Life in the Philippines is difficult. With the country's worst traffic system, it is even doubly hard for commuters. In order to ease the hassle of daily commute and make every Filipino's life softer, we placed Downy beanbags in bus/jeepney stops, depicting Downy as the Filipinos' life softener.

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