Cannes Lions
EURO RSCG NEW YORK / RECKITT BENCKISER / 2012
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With a numbing gel inside and ribs outside Durex Performax Intense condoms “slow him down” and “speed her up,” benefits embodied by our cuddly Valentine’s Day bear. We used a puppet because puppets are funnier. The sync of a puppet mouth is never perfect, and that vague articulation elicits a "HAHA!" from the caveman part of our brain.
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