We used new technology - Durovis Dive – to bring the New Discovery Sport to life in showrooms. Retailers clipped an iPhone (with pre-loaded app) into a simple, inexpensive headset. This made it exceptionally easy to implement. Customers pointed the headset at a marker, and the New Discovery Sport popped up before their eyes. This wasn’t your average augmented reality, it was so realistic people flinched as doors opened. Customers could walk around it and see it from every angle, inside and out. And the technology itself was worthy of discussion and created even more buzz around the launch.

Each person spent an average of 8 minutes 52 seconds immersing themselves in the New Discovery Sport. Despite aggressive targets, customer orders were 143% of target. 80% of people said that they told friends and family about the virtual experience. And 61% of retailers said it helped convert interest to orders.