Cannes Lions

Ferocity. Driven.

DESIGN BRIDGE AND PARTNERS, London / ASTON MARTIN / 2023

Film
Demo Film
Supporting Content
Supporting Content
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Overview

Entries

Credits

Overview

Background

The Aston Martin DBS770 Ultimate is exactly that - the ultimate expression of a front-engined sports car, with the ferocity of 770 metric horsepower powering its exquisite form from 0-60mph in just 3.2 seconds. The scarcity of these cars - the limited edition ran to just 500 - meant that the challenge was less about driving leads and more about capturing the cutting-edge performance of this vehicle in a way that built interest in the Aston Martin brand.

Execution

We were presented with a challenge. Making a cinematic fluid simulation based reveal of the DBS that felt organic and ferocious. Time was of the essence; our team chose the industry disruptive Blender for its super fast GPU based Cycles render engine. We realised early on that a full computationally heavy sim would not allow us to produce the ad in time. Our intrepid team of 3d wizards decided to use Blender's cutting-edge geometry nodes and math based procedural materials to sell the look of ferrous like fluids, whilst giving us full control over the art directable visuals and feel.

Outcome

Please see confidential information section.

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