Cannes Lions

DUSTER RIDERS

PUBLICIS ARGENTINA, Buenos Aires / RENAULT / 2013

Case Film

Overview

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Credits

Overview

Description

Many people buy a 4x4 and end up using it only to drive around the city. And that is such a shame! A Renault Duster deserves better. That is how we got to the following concept: Renault Duster is a true 4x4. Make it feel like a 4x4. Now, we know not everyone has the time to use it as a 4x4 (that is, drive it on dunes, swamps, rivers, mountains, etc.). So, just as there are dog walkers and baby sitters, we created a new profession: Duster Riders, a group of men who help people do what they don't have the time to do themselves: give their Renault Duster the 4x4 life they deserve.

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