DVD is now the universal video format. But there are still many people who don't know that you can record home movies or transfer your old videos to DVD disc. Sony’s DVD World concept brings together home DVD products, including cameras, recorders, computers, and editing software.

The challenge was to educate users about the possibilities of Sony’s DVD World solutions. The solution to this was the creation of the DVD World website, based around a game which lets users create their own Cult Classic out of footage from old B-movies. As they play the game, users learn about DVD World solutions and products.