Cornetto has been synonymous with “love” for years – and we wanted to continue that tradition in 2016. We knew that 1 in 3 young people in Turkey have difficulty expressing their feelings to someone they are infatuated with or love. So we had to help them make the first move through our campaigns. We needed to find an innovative digital way for those hyperconnected young people.

We started with Prospecting and 3rd Party Data Strategies for wide targeting to attract users to the campaign. We allocated our major budget to prospecting side to target contextually at sports, social and soft news sites.

In order to improve our message banner visibility we used many preffered deals and bid very agressively for retargeting purposes.