Cannes Lions

E-BANKING

MADRE, Buenos Aires / BANCO HIPOTECARIO / 2011

Overview

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Credits

Overview

Description

Hipotecario Bank is known for its mortgages. In 2010, it decided to provide electronic services including online banking and telephone banking. Yes, quite late. But being late was the reason why it counted on the latest technology. And it gave birth to the Ownertronics, cyber agents assembled in Japan, capable of running any type of errand for their owners.

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