Cannes Lions
MADRE, Buenos Aires / BANCO HIPOTECARIO / 2010
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Description
The objective of this campaign was to bring back the glamour of purchasing something. A man opens a satellite navigation system which he has bought on his credit card. The man proceeds to open components out of the Sat Nav box and the voice over uses a seductive tone to explain the parts. The final shot is an Arial view of a car driving on a steep cliff.
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