During the radio advert, we hear the heavy breathing of a man. In between the heavy panting, he summons a woman to lie on the table, and to take off her blouse. The breathing speeds up, the sexual tension heightens and makes the listener wander where this radio commercial is going.

Suddenly the heavy breathing and panting stops. The scene cuts and another voice starts to speak. This voice advices the ‘seducer’ from earlier to take a Sparta e-bike next time he cycles to his medical practice, revealing that the man is just a doctor out of breath from his cycle to work.