More than a great innovation in technology, Toy Movies is revolutionary in how it completely changes Disney/Marvel content distribution and the whole Home Entertainment industry.

The product is inexpensive, and of low production complexity. But, most importantly, of high scalability and propagation, since it takes advantage of a massified technology. So there is no need for buying or getting used to new equipment in order to enjoy content offered via Toy Movies. In practice, the solution uses a highly encrypted USB flash drive integrated into a part of an action figure’s body. This flash drive stores movies and exclusive content that corresponds to each hero in full HD, allowing it to be watched on any device with a USB dock.

Public release is planned for October 2013. But even before it gets to the stores, the second version of Toy Movies has already been created, patented and is under development. Not only it brings a flash drive, but also a built-in microchip that uploads content wirelessly to any device: TVs, computers, tablets and mobile phones.

Our expectation is that Toy Movies gets produced by a handful of partners inside the toy industry and becomes a product with global scale, influencing the whole Home Entertainment market and creating a new meaning for the material distribution of movies.

But more than only selling products, Disney and Marvel are playing their roleas global entertainment leaders by revolutionizing the way people consume content from now on. Soon, your video librarywill become a great multimedia toy library.

Toy Movies is in beta phase and will be released globally on October 2013 as follows:

May/2012 –The Idea

Client presentation and concepts.

August-September/2012 – The prototypes

Existing action figures used to develop prototypes.

October-December/2012 – The alpha version

Encryption tests for the flash drive and action figure sizing.

Jan-April/2013 – The Beta Version

Distribution to opinion formers and influencers following improvements research.

April-August/2013 – The Final Version

Toy industry players holding rights of Disney/Marvel characters will be allowed to produce Toy Movies.

October/2013 – Public Release

Brazil will release the pilot project with 50.000 units on the week of October 12th 2013 – Brazillian Children’s Day.