The 'Issues' campaign was created in response to a brief which tasked us with communicating the value of e-business on demand to C-level execs. Our objective was to engage them through topics that research showed to be of major concern: finding hidden value in corporate assets, increasing security, and responding rapidly to changing demands. To create the ads, live models were shot against a white background. Animators supplied the silhouettes of the figures, as well as placing furniture and other details. The result is an eye-catching experience that gives users an entertaining way to learn about a complex topic.