The brief was to extend the reach of the Wimbledon experience, make people aware of the solution and drive consideration for IBM solutions.The solution was an integrated awareness campaign based on the ‘Can you see it?’ theme used in the IBM brand campaign running in the major press at the time. The campaign included an innovative rich media banner with data feeds from Wimbledon that delivered live tournament information and radio coverage, plus a digital Wimbledon Scoreboard billboard in London rail stations. The audience was primarily IT and business decision makers in the UK and secondly, Wimbledon spectators.