Cannes Lions

E-CARD

SAATCHI & SAATCHI , Berlin / AVIS / 2012

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Overview

Entries

Credits

OVERVIEW

Execution

To share the passion for details with Porsche fans we created our own language. An alphabet made of details of the car.

Outcome

We promoted the Porsche Alphabet online to the 3.5m Porsche Fans on Facebook, on Twitter, to car blogs and Internet platforms and let the moving messages go viral.

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12 items

UNLOCK THE WORLD

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THE RED THUMB MOVEMENT

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ROAD

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ROAD

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LAKE

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LAKE

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HORSE

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HORSE

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ROEWE W5

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MERCEDES BENZ

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MERCEDES BENZ

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LUXURY CAR HIRE

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CAR RENTAL

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ACADIA CAR

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CAR DEALERSHIP

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CLASS A

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