Cannes Lions
RMG CONNECT, Hong Kong / NOKIA / 2009
Overview
Entries
Credits
Execution
We let them make a “Beautiful Connection” with their friends.Through mobile MMS or email messages, you now can send “Beautiful art” messages and drive your friends to visit the website to decode a puzzle using beautiful art pieces.
Outcome
Drove more than 1.6 million visitors with an impressive 250% increase compared to Nokia’s average campaign performance.
We were able to capture more than 564,000 registrations.
96% messages sent via email & 4% messages sent via MMS.
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