Cannes Lions
PUBLICIS & HAL RINEY, San Francisco / RED CROSS / 2007
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Part of the “What do we have to do to get your attention?” campaign for The Red Cross, the objective of this Craigslist entry was to wake people up to the fact that there is going to be an earthquake in San Francisco sooner or later. It’s one of a series of guerilla messages aimed at the 94% of the Bay Area population who are not prepared for an earthquake.
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