Easter was fast approaching, and Virgin Megastores had their usual holiday sale offer, where certain CD, Video & DVD titles were discounted for the holiday period. Our brief was to create awareness of a sale, at a time when all other retailers had similar offers. We also had to stimulate interest in the sale despite the fact similar sales had been running every quarter in ever year for the previous decade. We had to do this is a way that was typically Virgin, ever so slightly mad and anti-establishment so it would appeal to our internet-savvy 16 to 24-year-old target audience who buy, CDs, DVDs and videos. With such a tough brief, there was only one place to look. Upwards. That’s right, we sought divine inspiration...