Cannes Lions
RED RABBIT, Hamburg / VF CORPORATION / 2009
Overview
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Credits
Execution
A poster in the unusual shape of a large zipper is positioned over street art - creating the impression of a fabric pattern from Eastpak.By means of this "mash-up" of street art and commercial art the company Eastpak became the topic of common talk in the street scene.
A huge effect as a result of a minimal effort.
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