Cannes Lions

EASTPAK STREETWEAR

RED RABBIT, Hamburg / VF CORPORATION / 2009

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Overview

Execution

A poster in the unusual shape of a large zipper is positioned over street art - creating the impression of a fabric pattern from Eastpak.By means of this "mash-up" of street art and commercial art the company Eastpak became the topic of common talk in the street scene.

A huge effect as a result of a minimal effort.

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