Instead of the usual advertising spot, we showed a faked livecam weather trailer of the summit panorama as a summery landscape.

All skiers in the resorts who ride the cable cars to the higher-elevation ski runs had to cross the hall with the Adscreen – it was impossible not to see the faked weather image. The sales personnel who sell Odlo outdoor wear at the sports shops in the respective ski resorts reported a noticeable increase in the demand for it.