Cannes Lions
SWISS PUBLICIS ZURICH / ODLO / 2007
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Objective:ODLO, the manufacturer of functional outdoor wear, ensures ideal body temperature even in icy weather. In winter it’s possible to find out about the weather, snow and ski run conditions on the websites of winter ski resorts. So the task was to dramatise the product benefit on their websites (included is a single example).
Target Audience:All winter sports enthusiasts who check the internet for ski resort weather information can see the fake webcam weather trailer.
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