We worked with Adidas to create an interactive website that introduced the new T-MAC 3 product line and supported the Adidas Basketball marketing platform. The interactive microsite provides users with complete product and athlete information while having a clear path into the online or offline purchase process. Adidas can manage most site content from a text control file and will also have access to extensive usage data from beacons coded into the back-end. This system also enables translation and localisation for 23 countries. Features include a product section with animated details views, a hook-up section allowing the audience to interact with the T-MAC 3 product, TV commercials and player interview clips embedded within the site, and a sweepstakes registration process with global database integration.