With the new Self-Ordering Kiosk, ordering McDonald’s is as simple as 1,2,3.

Only a few easy steps and people can enjoy their favorite food.

We graphically reproduced the steps needed to order with the Self-Ordering Kiosk. In a minimalistic way, we used the exact number of steps and their exact locations on the Self-Ordering Kiosk’s screen to illustrate that ordering has never been so easy.

The introduction of the Self-Ordering Kiosk in every McDonald’s in the region is an additional service developed to strengthen the restaurant’s experience.

The approach was to engage with all our customers and demonstrate to them that there is a new way to order that is faster and easier.