Cannes Lions

McDONALD'S

BETC EURO RSCG, Paris / MCDONALD'S / 2011

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Overview

Description

The film is one of three in the latest McDonalds campaign « Stories », following up their previous campaign « Come as You Are ». With this campaign, McDonald’s pays homage to the diversity of its clients, and the multiplicity of their stories.

The goal with this new phase of the campaign is to continue to build on the emotional connection created between the brand and the French public. By going beyond a simple description of the customers, the company actually tells their stories, capturing their personality and their emotions.

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