Cannes Lions
JUNG von MATT, Hamburg / E-PLUS / 2008
Overview
Entries
Credits
Execution
By changing the image of a clock people are used to, we gained their attention. The media idea worked perfectly in combination with the ad underneath, making it strikingly clear: with the cell phone flat rates from BASE, time doesn’t matter.
Outcome
We have exact results for the BASE store in Duesseldorf. The sales increased compared to the previous month by 23%. This case shows how to increase sales in an inexpensive way with the use of innovative media.
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