Cannes Lions

EASYBLAZE BROADBAND

141 WORLDWIDE, Lagos / ETISALAT / 2012

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Built around the concept of unbridled speed, this commercial shows the aggressive positioning of easyblaze. Using the Lamborghini which is a popular speed icon, easyblaze feeds the fantasy of broadband that cuts loose and puts the pedal to the floor.Cultural references include speed bumps and potholes being overcome, while the final transition of the speeding car morphing into a loading bar sums of the campaign tagline, ‘Broadband that’s finally faster than you.’

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