Essentially, it’s a virtual food fight. You get to choose among three characters to be your opponent, and three healthy dishes to fling. And then the fight begins. Your opponent runs through the web page environment throwing food at you while trying to duck away from the food you fling. It’s simply an entertaining way for people to learn about eating healthier.The site not only reached a broad audience in the U.S., with over 200,000 engaged visitors in the first month of launch, it also continues to be posted on blog sites around the world.