Consumers spend less time watching TV commercials as they tend to record TV programs, and due to the change of environment such as diversification of viewing channels centering on smartphones,

the distance between consumers and advertisements is widening.

Advertisers have started to shift their activities to produce and provide consumers with more attractive contents, based on the review on their previous works. However, there are a number of companies engaged in such activities, and each of them is struggling to create attractive contents. In the end, advertiser(s) providing highly popular incentives with a large budget have long been the only winner(s).

Using face recognition software, we created a way to monitor the mouth’s movement to control and participate in an interactive game. Various scenarios were created for children to score points by virtually chomping through the vegetables that they encounter. We also created stages where parents and children could play together, testing their timing and reactions to clear each level. Kids can play flying through the air on jet planes and on roller-coaster rides.

In order to move to the final levels, the kids need to ask their moms for real vegetables. The site recognizes the color of each vegetable and with each bite sends off colorful fireworks shot into the air in the child's virtual world.

By drawing thousands of children and their parents to the website we were able to see 2,500,000 virtual vegetables consumed by children visiting the site and 25,000 real vegetables were registered to have been eaten. And, importantly, Ebara sales increased during the campaign period by 30%.