Cannes Lions

ECLIPSE CHEWING GUM

ENERGY BBDO, Chicago / WRIGLEY / 2005

Film
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Overview

Description

A continuation of Eclipse's “Breath Defying “ campaign. Featuring multiple misdirections. To make the misdirections work, the spot had to be real in every detail. The locale, video style, camerawork, casting, propping and deadpan delivery.

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