Cannes Lions

ECO DE LOS ANDES MINERAL WATER

VEGAOLMOSPONCE, Buenos Aires / NESTLE / 2008

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We see three likable old men running through the mountains. Although they are almost 80 years old, they have an amazing vitality. They get to a road where a young couple of tourists have problems with their car. When they see this, the three friends start acting like typical old men: they slow down, walking bent; one is even using a cane. They pass along the car offering help. Obviously the young couple doesn’t accept it. When they passed the car and are out of the couple’s sight, they continue running and laughing, with the spirit of three kids.

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