Cannes Lions

ECOSPORT

JWT BRAZIL, Sao Paulo / FORD / 2012

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

We were asked to create a calendar for Ford EcoSport to be part of a promotional item to whom buy the car.

Execution

It includes 7 T-shirts, 1 for each day of the week all marked like a calendar, and pins with 31 days and 12 months for you to put together and wear. The numbers of the daily pins are inspired by elements of roads, nature and sports and the typography of months are inspired by a handmade language of trucks at roads. We also packed the T-shirts in a special hanger, created to handle all shirts in the same place.

Outcome

This gift didn’t stay at home like many others. People used frequently in their day by day and becomes a fashion item in the wardrobe.

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