KFC's app was performing below expected while our Twitter profile's engagement was a best practice.

We picked our most commented post (that happended to be the image of a drumstick named Eduardo) and turned it into a menu item available only through our app.

Instead of making a traditional app campaign, to shifted the conversation around a meme that was about to become rea and turned its launch into an opportunity to increase app downloads.

Our most commented meme (the image of a drumstick) was about to become a menu item. We decided to make it available exclusively in our app. We treated it as a collectors item and launch an OLV campaign to promote it.

Reach & Engagement

+20MM impressions

+1.8 interactions

KFC’s most commented ad.

Most shared ad on Whatsapp.

Led to 53% of KFC’s total YouTube views

99% postivie sentiment

Sales

111% app downloads

180% app orders

125% app sales

KFC online sales record