Cannes Lions

EDUCATION SEASON

RAINEY KELLY CAMPBELL ROALFE/Y&R, London / BBC / 2011

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We see what we think is a typical first day of children starting school. They aren’t however just getting ready in school uniforms, it is clear by the end they are putting on space suits and helmets. A child is waved off by a nervous Mum as he ascends into the unknown of space, he meets hundreds of other children in the sky all starting the biggest adventure of their lives.

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