Cannes Lions

EGGS AND WHITE MEAT

BATES UNITED, Oslo / OPPLYSNINGSKONTORET FOR EGG OG HVITT KJTT / 2009

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Everyone knows the story of little Pinocchio and how his nose grew longer for each lie he told.In this little commercial his father Gepetto ask him if he had eggs for breakfast.

Pinocchio, being a habitual liar, denies, and as we can observe, a wooden stick, looking very much like his nose grows more each time he lies.It's a well-established fact that eggs have various benefits. And as little Pinocchio blushes and scratches his head, the camera reveals that this time other bones, in a body region further south than his nose have grownLogo - The Council for Eggs and White meat.

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