Dubai Lynx

Egyptians Cheer for Ghana

TNA, Cairo / ETISALAT / 2018

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Overview

Background

In order for Egypt to guarantee its qualification, Ghana needed to win or draw in their match against

Uganda. So, in an unorthodox and humorous move, we asked Egyptians to cheer for Ghana.

Description

In order for Egypt to guarantee its qualification, Ghana needed to win or draw in their match against Uganda. So, in an unorthodox and humorous move, we asked Egyptians to cheer for Ghana.

Two copies were created showing Egyptian students singing national songs. The first one substituted Egypt with Ghana in one of Egypt's most famous and beloved national songs “Egypt Is My Mother”. The second showed the students singing the Ghanian national anthem. The ads were aired two days before

Ghana’s game.

Execution

Two copies were created showing Egyptian students singing national songs. The first one substituted Egypt with Ghana in one of Egypt's most famous and beloved national songs “Egypt Is My Mother”. The second showed the students singing the Ghanian national anthem. The ads were aired two days before

Ghana’s game.

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