Cannes Lions

El Magico

INNOCEAN WORLDWIDE EUROPE, Berlin / HYUNDAI MOTOR EUROPE / 2019

Film
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Overview

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Credits

Overview

Execution

The Hyundai Tucson offers FCA – a safety system that detects danger and automatically activates the brakes when the driver has no time to react.

Our story was based upon the insight that when you’re driving a car and a pedestrian suddenly steps into the road, it feels like the pedestrian appeared out of nowhere. To enhance this feeling, the story takes place in a slightly surreal world.

While most car safety-ads try to shock people and often point fingers at drivers, we decided to go for a more light-hearted approach. Because no matter how much you concentrate on the road as a driver, dangerous situations can always occur. But when they happen, it's great to know you’re driving a car that supports you.

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Trips

INNOCEAN BERLIN, Berlin

Trips

2023, HYUNDAI MOTOR EUROPE

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