Background

With an impressive all-electric range performance of 614 kilometer, Hyundai’s IONIQ 6 is one of the most energy-efficient mainstream EVs available today. However, 614 kilometers as a number may seem rather abstract to the average consumer.

The brief

Create awareness around the impressive range of the Hyundai IONIQ 6.

Objectives

Create awareness around the impressive range of the Hyundai IONIQ 6 and relieve customers from possible range anxiety.

Idea

To translate the great range of the IONIQ 6 into everyday, relatable situations, we created a print campaign that shows with simple yet impactful visuals how many essential trips IONIQ 6 can make on a single charge: daily errands, visits to loved ones or simple tasks like picking up the kids.

Range is a very important aspect when deciding to purchase an electric vehicle. Since range anxiety is one of the biggest deterrents when it comes to purchase decisions, high mileage numbers can make customers feel more confident. However, these numbers still seem abstract and disconnected from the real world. This simple idea has finally provided a clear picture of how much can be done on a single charge, changing people's perception of electric vehicles and connecting them more to their world.